All right, guys, we are here for another episode of Ben Klammer presents.

Today we are presenting Bremont with my good and long time friend, Daviday Toronto.

Daviday is something of a legend in the watch space.

Cut his teeth at Panneri as a young man,

then quite famously I would say a tutor,

where he oversaw the revival of the brand,

really brought the Black Bay, the Heritage Corona,

remember the Heritage Corona back in the day?

How cool was that?

Fantastic, the Monte Carlo.

That was a good one.

And then Mont Blanc after that, and now as the CEO of Fremont.

Thank you very much, Ben, for having me.

Oh, it's my pleasure.

So tell me how you ended up working with Fremont.

Yes, it's a very nice story. I believe very much into things not happening by chance.

And we met just the right moment, myself spending more than 20 years in watches and I would say more than 16 years in the what I call the premium segment in particular.

And Bramont having achieved incredible things in the 20 years and having received

new investment and you know really willing to prepare the brand for a proper global scale up.

Yeah and you know I don't want to say there's a Davide playbook but I think there

there is a a theme to what you do with these brands which is kind of like

revive the storytelling, revive the narrative or create a narrative and come up with incredibly

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