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Hi, and welcome to the Longview.

I'm Jeff Battack, Director of Manager Research for Morningstar Research Services.

And I'm Christine Ben's Director of Personal Finance for Morningstar, Inc.

Our guest this week is Ben Carlson. Ben is Director of Institutional Asset Management

at Riddholt's Wealth Management. A prolific and insightful writer, Ben frequently

publishes pieces on investing, personal finance, and other topics on his popular

blog, A Wealth of Common Sense. In addition, he co-hosts the Animal Spirits podcast with his

colleague Michael Batnik and is active on social media, including Twitter, where he can be found

at A Wealth of CS. A CFA charter holder and graduate of Grandview State University, Ben has authored several

books, including a wealth of common sense, an organizational alpha. In today's episode, we'll

be discussing Ben's most recently published book called Don't Fall For It, A Short History of Financial

Scams. Ben, welcome to the Longview. Hi, thanks for having me. So you're well

known in the blogosphere and financial social media, but today's podcast probably introduces

you to some of our listeners for the first time. So can you briefly describe what you do for

Rittholds wealth management and how a wealth of common sense your blog and other writing you do

...