Welcome back to another episode of the Adam Schaefter podcast.

The summer break is over.

Football is about to begin.

And the podcast schedule is back on track.

And this week, we will feature the CEO of Wheels Up, Kenny Dichter, a name that some might not know, but whom most people will find inspirational,

motivational, and instructional on all the business success that he's had along with the relationships that

he's formed along the way with men such as Russell Wilson, Tom Brady, and Bill Belichick.

But before we get to Kenny Dichter, first a look back and a look ahead at some of the events

that transpired while the podcast was on a brief

July 4th hiatus. The biggest story that came out during that time in my mind was NIL,

name, image, likeness. It has and will turn the college game on its head and it's disrupted the lives of NFL agents going forward.

They used to recruit these players, oh, I would say starting in the fall, peaking around Christmas and New Year's when they sign these college prospects to

contracts that would enable them to be their agents. And now it's a free-for-all. Now, these agents

can go sign any athlete at the college level, these football players, to name, image, likeness,

contracts. And it distorts the college game.

Now, in addition to listening to his college football head coach, the football player,

will have an agent, an advisor, to listen to.

The agent and advisor will be making money for him while the head football coach conceptually

will not. And so now at a time where we're seeing this happen, I think more and more players

are going to become a little bit more detached from their college football programs.

Now we're going to be seeing

players make more money at the college level. And I am all for that. They are entitled and

...