Being Your Authentic Self on Social Media with Michael Barber

The Speaker Lab Podcast

The Speaker Lab

Education, Authors, Coaching, Business, Entrepreneurship, Public Speaking, Smallbusiness, Side Gig, Marketing, Public Speakers, How To, Speaking

4.8 • 575 Ratings

🗓️ 24 July 2018

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Why is being your authentic self on social media important to your speaking career? The answers are on this episode, and it's an extra special one. We're doing something today we have never done before: Melanie Deziel is your host, not me.

Joining her is Michael Barber, a marketing expert and talented speaker who is sharing how speakers can show up as their authentic selves on social media and on stage, plus the 3 different types of content speakers should share online to market themselves and how your day job can compliment your speaking and vice versa.

This is a phenomenal and fun interview covering those topics and much more so be sure to listen in to episode 195 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

What are you amplifying when you take the stage?
What are two ways you can be more you on social media?
Why you've got to be okay with sharing the real you.
What are the three categories for what to share and what not to share on social media?
Why is email still the #1 social media channel?
Which is better: short or long-form content?
Who should you focus on: your engaged subscribers or unengaged?
Why your metrics are yours, and you should forget about anyone else's benchmarks.
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:48.7	Hey, what's on? My friend, Gran Baldwin here. Welcome back to the speaker lab podcast. Hope you're
0:51.9	doing well. Hope you're having a great day. Really do appreciate you being here. We have a very special episode today. This is the first time we've ever done an episode like this. And I'm super stoked about it. I can't wait to share it with you. I know I've probably said that before. But literally, this is the first time we've ever done this type of episode. there's a, I'm not making that up. All right. So before we get to that, I want to let you know that if you have an Amazon Echo,
1:15.8	I want you to know that we just launched a brand new show exclusively in your Alexa app called
1:21.0	the Speaker Lab Minute, where we're going to share daily speaking tips all in literally just
1:25.8	about a minute. So just look up the speaker
1:27.8	lab minute in your Alexa app and you're going to want to add that to your flash briefing.
1:32.3	Then as you get ready for your day, you can ask Alexa for your flash briefing and you will have
1:36.9	a brand new speaking tip literally seven days a week. So we'd love for you to check that out.
1:42.1	Again, that's called the Speaker Lab Minute. You can find that inside your Alexa app. Now, for today's guest, what we are doing is we've had a lot of guests.
1:50.4	We've had a lot of people that I've interviewed. Today, we're having another special guest that
1:53.7	an interview will be being conducted. But I am not doing the interview. And I'm not the
2:00.0	interviewee.
2:05.2	What we've done today is we have had my co-host on many episodes.
	...

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