Being Human in the Age of AI with Joe Marchese | Okay, Computer.

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RiskReversal Media

News, Business, Investing, Business News

4.6 • 757 Ratings

🗓️ 14 August 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Dan Nathan is joined by Joe Marchese, General & Build Partner at Human Ventures, for an in-depth discussion on the intersection of human attention and generative AI. They explore Joe's recent article, 'Human Attention is All You Need,' which critiques the reliance on algorithms over trust in building brands. They also discuss the role of AI in the stock market, focusing on companies like NVIDIA, Meta, and Amazon. The conversation delves into the implications of AI on advertising, commerce, and brand building, and reflects on the broader economic impacts. Additionally, they talk about the challenges and opportunities for startups in the AI space, the future of media and advertising platforms, and the potential for brand erosion due to over-reliance on performance marketing. The episode concludes with insights on the future of generative AI, market valuation, and the importance of building consumer trust. — View our show notes here Learn more about Current: current.com Listen to 'Strategic Alternatives': https://www.rbccm.com/en/gib/ma-inflection-points Email us at [email protected] with any feedback, suggestions, or questions for us to answer on the pod and follow us @OkayComputerPod. We’re on social: Follow @dee_bosa on Twitter Follow @GuyAdami on Twitter Follow us on Instagram @RiskReversalMedia Subscribe to our YouTube page

Transcript

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0:00.0	Welcome to OK Computer. I am Dan Nathan joined by my good friend Joe Markezy. He's the co-founder,
0:06.3	General and Build Partner at Human Ventures here in New York. Joe, welcome back to the pod.
0:10.7	Thanks for having me. All right, we got a lot to talk about. And again, this seems a little formal.
0:14.4	You and I, we talk a lot about all this sort of stuff here. We usually do it over a couple comos tequila, but we're going to do it here with
0:21.5	mics on. You had a piece out earlier this week. I know it's going to get pushed around in the tech
0:26.4	community and the media community here. Human attention in the age of algorithms. Brands are built on
0:31.8	trust, not algorithms. Okay, so we're going to talk a little bit about generative AI. We're going to
0:36.2	talk about what's going on in the public market, specifically some of these media and advertising names. And there's been a bunch going on, I guess, with some of the names after Q2 earnings. So let's get into your piece right now. Why did you write it? And let's talk about some of the main pillars of your thesis. The name of the article is human attention is all you need.
0:55.2	And for the AI nerds out there, they will know that the beginning of generative AI, the kind
1:00.6	of transformer revolution that led to ChatchipT and others, was kicked off by a very famous
1:05.5	paper called Attention is All You Need.
1:07.5	And basically it talked about how training machines on an infinite amounts of
1:11.8	information is how you built generative AI and this current AI revolution. And I think we had talked
1:17.8	a lot about recently that the stock market in total was being driven by AI, whether it was
1:23.8	AI itself, Navidia being like the absolute absolute... Really the promise of it, right?
1:28.2	Infecting every vertical in the economy.
1:30.6	The promise of it and real revenue, obviously, for Navidia exploding.
1:34.4	The AI has actually been driving the stock market for a very long time.
1:38.4	Meta's advertising is AI-driven.
1:40.4	That's the news feed.
1:41.6	YouTube recommended videos is AI-driven, right? So AI has actually been driving the stock market. YouTube recommended videos is AI driven, right?
1:44.3	So AI has actually been driving the stock market.
	...

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