In the influencer economy, building a following is just half the hustle.

From American public media, this is Marketplace Tech.

I'm Lily Dramale. From being your own boss to doing work you actually like, the perks of influencer life have drawn in plenty of creators to an industry valued at $250 billion.

Take Sid Raskind, whose goofy life hacks have earned him millions

of followers on Tik-talk and Instagram. Here's something I wish I knew before I was in my 30s.

Rocking I think vegetable back and forth

makes it easier to cut.

Rock.

But a following as large as SIDS

doesn't guarantee you can make enough

to quit your day job.

Still, younger would be creators should understand what it takes to make it,

says Yannelli Espinal, host of the Marketplace Podcast financially inclined.cially Enclined.

If they're gonna pursue it, if they're interested in it, they should be as informed as possible.

We should simply be exposing them to this as a possible career path and explaining to them what are the

advantages of this type of work what are the disadvantages what are some of

the successful parts of this and on the exciting parts and what are some of the challenges and the drawbacks and then

letting them make the most informed choice that they can about whether this is something that they would

like to do or not. And he had a chance to speak with content creator Sid Raskin. How does being a content creator look like for him?

Yeah, well he actually talks about using so many of the skills that he's been developing for many years and he kind of calls it like a day-to-day grind.

That's kind of what he mentioned when we spoke.

My day-to-day is basically answering emails, recording videos, delivering assets.

...