This is Recode Media with Peter Kafka.

That's me. It's powered by digital media. That is a real company with a funny name. I'm here with Josh Terengel. Josh, did I get it? No. Yeah, no, like 85%. I feel like Trump asking Hillary if she's okay with that. No, no, 85%. Dude, you grow up with a funny last name and you really get used to all sorts of pronunciations so that was solid that was like an a minus so not a butcher your name pronounce

it correctly and tell me what you do uh i'm josh tyringale there you go i'm the like senior

vice president executive producer of vice news which means uh vice news dot com vice news tonight

which is a new show coincidentally debuting debuting on HBO. Yeah, as we speak, this will be available to watch. Yes, on October 10th we launch. And the Vice Weekly Show, Vice on HBO, which is an Emmy Award-winning documentary series. So you're the guy with the Long Magazine background that Shane Smith brought in to say make some TV for us and we'll talk about

how that happened but I want to talk about the TV shows since again since you're listening to this

now you can go watch it on HBO you are trying to recreate the idea of a nightly news show

am I summing that up correctly yeah I mean I so when we first started talking about this as an

opportunity you know the very first thing I said to Shane and to Richard Plipler at HBO was like, you guys know nobody needs this, right?

Good start. Yeah, and they were a little bit taken back, but I think that was a way. They said, we want to do this and we want you to run it and you said, no, this is a bad idea. I didn't say it was a bad idea. I said that you have to approach it from the construct that nobody needs it.

It's 2016.

But you can make people want it.

And that's a different thing. idea. I said that you have to approach it from the construct that nobody needs it. It's 2016,

but you can make people want it. And that's a different thing. And so, you know, in my career,

the mistakes that I'd seen made by big media companies again and again and again was to fight the tide of people's behavior and to say, we're going to make this thing, it's going to be this way,

and people will come to it.

And I think that that's, when you look at some of the network newscasts, there's this belief that the monopoly will go on forever. And at 630. And you tweak it and maybe the host gets a little younger, or now the host is a woman, or maybe there's a fresh new segment on whatever. It's treated almost like a dynastic enterprise. And so all you need to do is renew the next monarch but it'll go on forever i grew up in an era when the business was never safe from peril

i mean the formative experiences for me are of people getting laid off and struggling to understand

why their companies why their media companies and journalism entities couldn't adapt.

And so when we first started talking about this, I said, look, you know, I think the keys,

you got to make people want the news. We have to figure out a way to make them want to engage with it.

And that involves new formats, seduction, surprise. And, you know, so we started talking about it from that perspective.

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