Behind the Scenes of the Naked Beauty Rebrand ft. Madison Utendahl and Tori Baisden of Utendahl Creative
Naked Beauty
The Naked Beauty Podcast
4.7 • 1.2K Ratings
🗓️ 20 November 2023
⏱️ 50 minutes
🧾️ Download transcript
Summary
After seven years of telling incredible beauty stories and building a passionate community of beauty fanatics, I’ve watched this show evolve beyond my wildest dreams. P.S. As I recorded this episode, I was wearing my new Naked Beauty cashmere robe that I designed with Garin. The first 20 orders will get 15% off with Brooke15!
With such brand evolution comes the need for innovation. Which is exactly why I turned to my dear friend Madison Utendahl of Utendahl Creative to help with an official Naked Beauty rebrand. Tune in as I sit down with her and designer Tori Baisden to discuss the entire process behind our rebrand as well as their business philosophy at the agency. Whether it’s their commitment to cultivating a safe and diverse environment for female designers, fonts, “blanding,” or productive client feedback, these two are here to break down every aspect of the branding process.
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Transcript
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| 0:00.0 | Hello, |
| 0:05.0 | it's Brooke Devard and you are listening to the Naked Beauty Podcast. |
| 0:09.0 | Now today's episode is a little bit different. |
| 0:12.0 | If you're listening to this on your phone, you may see slightly |
| 0:15.3 | different artwork. There has been a rebrand, an update to the logo, an update to the podcast artwork |
| 0:21.5 | that I'm so excited to be sharing with you all after so many months of work. |
| 0:26.8 | Honestly, it's been 10 months in development and kind of a lifetime in the making. |
| 0:33.0 | And the reason I wanted to do this dedicated episode is because we talk so much about |
| 0:36.9 | brands here on the podcast. |
| 0:38.9 | We all know what it means for a brand to feel strong, but building a brand doesn't just happen organically, it doesn't magically |
| 0:45.8 | come together. Great brands are always built with intention. And when you're building a |
| 0:50.6 | brand with intention, you know it has to look and feel a certain way, |
| 0:54.4 | but before you get to the visual identity, you have to ask yourself some questions. |
| 0:58.4 | What are your core values? |
| 0:59.4 | How do you want people to feel when they think of you? |
| 1:01.7 | What do you want the experience of your |
| 1:03.1 | brand to be? You string all of those values and ethos and principles into the |
| 1:07.6 | visual identity, which is what people see first. Now I knew I had to develop a |
| 1:12.3 | true brand around naked Beauty when I thought about developing product. |
| 1:16.3 | This is going back to The Heatless Herald as I developed. |
| 1:18.7 | One of the things that stopped me from selling them was I was like, what am I putting on them? What's the logo? What's the name? Like how am I |
| 1:25.2 | selling these? I knew that my old podcast artwork couldn't translate to product. Now I'm |
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