Behind The Pursuit: What is Left to Innovate?

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 23 February 2024

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Subscribe to Behind The Pursuit: From Bourbon to Brand On today’s show we discuss the topic of innovation in the bourbon industry and explore the different ways brands differentiate their products. We question whether there is anything left to innovate and the reasons consumers are drawn to finished whiskeys. The conversation touches on the marketing strategies of brands and the perception of American finished whiskeys compared to other products such as Scotch whisky. We also discuss the potential for future innovations and trends in the industry. We hit on: The bourbon industry has seen a proliferation of finished whiskeys as a way for brands to differentiate their products. Consumers are drawn to finished whiskeys because they are marketed as unique and innovative. Do you think brands see these as products missing in the market, or is it a way to grab new consumers? There is still room for innovation in the use of different types of oak and wood influences in bourbon production. The perception and marketing of finished whiskeys differ between bourbon and Scotch whisky. Future innovations in the industry may involve exploring new flavors and blending techniques. and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

Transcript

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0:00.0	Hey, everyone, it's Kenny here, and we're going to be taking a break from this week in Bourbon because Ron and I, we traveled to Baltimore, Washington, D.C., and Delaware this week as we launched new markets for pursuit spirits.
0:12.3	But this episode of Behind the Pursuit is where we talk about what is left to innovate in the world of bourbon.
0:18.4	We talk about wood, we talk about finishing casks, we talk about grains, we talk about everything
0:23.0	in between, and we just kind of think, is there anything even left to do in the world of
0:27.5	bourbon?
0:28.2	I'm sure there is, and there's going to be a lot of ideas that come out of this, but, you know,
0:31.9	this is what we do in behind the pursuit.
0:33.5	We try to take an idea and really just kind of brainstorm and figure out where it's going to take us.
0:38.2	But if you do like this episode, make sure you subscribe to Behind the Pursuit.
0:42.0	It is on a different feed than Bourbon Pursuit.
0:44.4	But just go ahead and look at it.
0:45.6	It's on Spotify, Apple Podcasts, everywhere, you name it.
0:49.1	So make sure you go check that out.
0:50.6	I hope you enjoy this week's episode, and we'll be back next week with your regularly scheduled this week in bourbon. Cheers. Hey everyone, it's Kenny here, and when you listen to Ryan and I
0:59.8	on Whiskey Quikis, we're talking about tasty notes such as vanilla and caramel, toasted oak,
1:04.9	and baking spice, and you're probably wondering, well, why am I not getting these notes? And here's
1:09.3	the thing, your nose is the key
1:11.3	to unlocking those flavors. And Nose Your Bourbon has created an incredible training kit using
1:15.9	real ingredients and nothing synthetic. And these kits make perfect gifts for any bourbon love in your
1:21.3	life, or you can finally treat yourself and understand what you've been missing when you're listening
1:26.2	to our episodes as well.
1:32.9	Head to knows your bourbon.com and use code BP10 to save 10% on your order.
	...

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