Behind The Bike: NEW Focus JAM + THRON
The Ride Companion
TRC Media House
4.9 • 533 Ratings
🗓️ 23 April 2021
⏱️ 78 minutes
🧾️ Download transcript
Summary
Focus Bikes just unveiled their new JAM & THRON mountain bikes to the world, backed up with an incredibly thought provoking marketing campaign 'For Your Inner Child'. On this special episode of the podcast Olly Wilkins and Davi chat with Focus Bikes lead engineer Fabian Scholz about the process of creating a brand new bike from scratch, the amount of time it takes to test and prototype a new model and much more...
BONUS SEGMENT: Ben Deakin joins Olly and Davi to chat about his new role onboard Focus Bikes, upcoming plans and the reasons he made the team switch.
You can find out more about the all new JAM & THRON by following the link below:-
https://www.focus-bikes.com/gb_en/for-your-inner-child
Make sure you follow Focus Bikes on Instagram:-
@focusbikes
Must Follows from this episode:-
@thehktpodcast
@odub_23
@deakinator1
@fabianfaehrtfahrrad
www.hktproducts.co.uk
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Transcript
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| 0:00.0 | It's new bike day. |
| 0:02.0 | It's new bike day. |
| 0:14.0 | And these are best days? |
| 0:17.0 | Can you even see it, dude? |
| 0:18.0 | You can see it in the background. |
| 0:19.0 | I didn't even plan that. |
| 0:20.0 | That was hung up there. Like every episode we've done previously, I've been hiding it. And now it doesn't have to be hidden. You've had to hide it, I've about to hide it. I've about to hide it. I've about to edit bits out. I've had to... Oh, you poor thing. Now we're live. Look at it. It looks cool, isn't it? yeah man we're sick sick yeah stove so you bike day |
| 0:40.1 | man |
| 0:40.3 | so |
| 0:41.3 | what Now we're live. Look at it. It looks cool, isn't it? Yeah, man. It looks sick. Sick. So, your bike day, man. So what campaign as well says, for your inner child, the tagline, which I really like, obviously, because, I'm immature. I feel like this is designed for you. I can near on, eh? Yeah, near on. Like, I don't know. I think that I would be surprised if there's people that don't relate to it. Even the most serious mountain biker. Yeah. It's not really like, I don't know. Certainly for me and my group of friends. I don't know about you. It's never been serious. |
| 1:11.4 | It's always just been great fun. |
| 1:14.2 | That's sick. |
| 1:14.7 | Yeah, sick, dude. I mean, and again, we're going back a few months now. When I first heard about this campaign, instantly, I was like, that is amazing. and it starts conjuring up all these amazing memories |
| 1:25.9 | and like thinking about what it was |
| 1:28.6 | that really drew to mountain biking |
| 1:30.1 | and biking with your friends. conjuring up all these amazing memories and like thinking about what it was that really |
| 1:28.9 | drew to mountain biking and biking with your friends. |
| 1:31.7 | Yeah, yeah. |
| 1:32.2 | Originally. |
| 1:32.8 | So that's been, it's really cool. |
| 1:33.8 | But I want to talk about that before. |
| 1:36.0 | I just want to say to everyone listening, obviously this episode is called Behind a Bike. |
... |
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