Hi everyone I'm Rose Marie Miller here with Rob Isbitz the founder and chief

investment strategist of E.TF Yourself.com. Rob is here to tell us a few of his top pieces of advice for investing.

Thank you so much for joining me today, Rob.

Oh, my pleasure, Rosemary.

Let's get into it.

Well well before we talk about the current markets could you summarize how you

approached the world of investing for income growth in preservation?

Sure, I think it's always good at the outset to kind of know who you're listening to.

So my number one rule of investing is very simple.

It's called ABL.

Avoid big loss.

Everybody determines for themselves what big is.

When I was a client advisor for 27 years

before we sold the firm a few years ago. We had to do that

individually now as a writer researcher, E.F. yourself.com, founder, we're getting it out conceptually.

So, you know, 30 years of investing

and a lot of things have changed over that time.

But what I think is changing the most today is how the markets work and what influences them.

And I think sometimes people get a little bit too caught up in how much can I make and not thinking about how much they can lose.

So rule number one is ABL of Wood Big Loss.

Rule number two, frankly, make as much as you freaking can.

But remember that one is more important than two.

...