Before You Rebrand: Secrets to Successfully Evolve Your Brand, Messaging, & Offers with Rachel Pesso

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.6 • 2.8K Ratings

🗓️ 17 November 2025

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

A prettier logo won’t fix a broken offer. In this episode, I sit down with creative director and brand strategist Rachel Pesso, and we talk about when to rebrand, what actually moves revenue, and how to build a brand that matches the depth of your work. Rachel breaks down the signs you’re out of alignment, the clarity you need before you touch fonts and colors, and the user-experience shifts that turn your website from “pretty brochure” into a conversion tool. We also riff on serial content, photo shoots that elevate your positioning, and creating a through-line when you’re a multifaceted founder. Get ready to learn how to design a brand that not only looks incredible but feels like the next level version of you. Check out our Sponsors: SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout. Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to makeheadway.com/happy. HIGHLIGHTS 00:00 Meet Rachel Pesso, creative director, brand designer, and my long-time collaborator. 08:30 Why brand evolution is normal and necessary. 12:00 How to start building cohesive branding as a beginner. 18:00 How to know when your brand is out of alignment. 25:00 The brand alignment method for bridging the gap between who you are and how your brand shows up. 33:00 How I created a cohesive look between all my brands. 40:00 How your visual identity affects confidence and momentum. 45:00 Why “niching down” isn’t always the answer for visionary founders. 46:00 The biggest mistakes that cost entrepreneurs money when rebranding. 50:00 How do you keep your creative projects and clients on track? 55:00 Why your brand should reflect who you’re becoming, not just who you are now. RESOURCES Take Rachel’s Brand Alignment Quiz HERE! Book a Brand Alignment Intensive HERE! Learn more about Rachel Pesso HERE! Join the Audacity Challenge HERE! Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Rachel: @rachelpesso

Transcript

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0:00.0	We're wrapping up the next year and heading into a new one, a time when small business owners reflect, we plan, we reset.
0:08.4	That's where next insurance fits perfectly, protecting what you've built so you can grow confidently in 2026.
0:14.9	Here's something that most small business owners don't want to think about.
0:18.2	What happens when something goes wrong?
0:21.1	A customer slips, a shipment gets lost, a tool breaks, or someone gets hurt.
0:25.0	You can lose thousands overnight and most people realize they need insurance after it's too
0:28.9	late, especially new business owners.
0:31.1	That's why I like what Next Insurance is doing.
0:33.3	They make getting business insurance as easy as ordering lunch online.
0:37.1	You answer a few quick questions and next figures out what you need.
0:40.1	And just like that, you are covered.
0:42.1	No phone calls, no headaches, no BS, just fast affordable coverage that actually protects
0:46.5	you when things go sideways.
0:48.2	So don't wait for a problem to remind you you're uncovered.
0:51.8	Policy start as low as $29 a month. Get protected in minutes at next
0:56.9	insurance.com. That's N-E-X-T insurance.com. When do you rebrand? To me, if you're not making
1:05.4	sales with your old brand, nothing about a new brand is going to help you make sales. I've had lots of clients who
1:12.2	have gotten caught up in this before, where they've come for multiple rebrands, and they were
1:16.7	losing sight of, this site is supposed to do something. It's supposed to connect with your audience.
1:21.8	It's supposed to be a tool. It's not just a pretty store to go into. We want them to take action.
1:35.1	Rachel, welcome to the Earn Your Happy podcast.
1:37.7	Thank you so much for coming on.
	...

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