Welcome to the Graham Cochran Show, where each week I help you create more money, margin, and meaning in your life.

I'm your host, of course, Graham Cochran.

Let's get into it.

One of the biggest mistakes entrepreneurs make is copying what other successful people are doing.

First of all, it assumes that those people are successful, but let's just assume that they are for the sake of argument.

So they see someone launching a course, so we launch a course.

Someone starts a mastermind, so we start a mastermind.

Someone uses TikTok, so we use TikTok. Someone builds a funnel, so we build a funnel. But we rarely

stop to ask a much more important question. What are those people actually optimizing for?

Another way to ask this is where does that path actually lead? So today, I want to share

with you a powerful principle that explains why some people end up exactly where they want in life

and others spend years walking the wrong path. What I'm going to teach you today is going to help

you achieve whatever dream you have in your life. I don't know if it's that

you want to make consistent $100,000 months in your business. That's virtually all profit. I don't know

if it's that you want to cut your work hours to 10 to 20 hours a week, like a lot of my clients.

I don't know if it's that you want to be able to give millions of dollars away to your church or

charity of choice or just have more time with your family to go on vacation. Like one of my buddies

just texted me like I'm at the peak of my career, but I just wish I had more time to take

vacations with my family. Whatever it is you want, There is a way to get there. But you have to be

incredibly intentional because if you are lazy, you're going to do what most people do,

which is just copy what they see. And the number one question I ask my clients when they ask

me what to do is what are you optimizing for? Because there's a lot of

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