Hey, Alex here. Before we get into today's episode, I want to share some really exciting news with you. We just launched a podcast network. If you go to podmatch.com forward slash network, you can take a look at all the shows and categories that are involved. And if you'd like to have your show listed in the network, you can press the join network button at top. I look forward to seeing your application, and I hope you enjoy some of the shows there. And now, let's get into today's episode.

You're listening to Podcasting Made Simple.

Hi there. My name is Sean Trappal, and I'm so excited to share with you some of the tips to be a guest on a podcast.

So here we go. We're just going to jump right on in. I have three things that I think

are really important for any future guests on a podcast. First and foremost, I have to say,

it sounds almost too obvious to be a statement, my first statement, but that is know the audience. Seriously.

Know the audience. So we live in such a time where folks are really waking up to the fact that

podcast is a wonderful way to amplify your message, your voice, and your reach. And those are all

really positive, really very good things. Well, I think the downside of that is that you have

folks that have become so enamored with the notion of being on a podcast that they overlook the fact

that these are communities, these are audiences, they have a persona and a profile. So, whether you're

seeking to be on a podcast or whether you're asked to be on a podcast, I would challenge

you as a potential guest to do your homework about the audience. Now, that may include asking a

whole lot of questions of a host that seeks you out. Why is it that you're seeking me out? Question number one. Who do you speak to on a

regular basis? Question number two. Why do they listen to you? What do they enjoy about your conversations?

What do they say to you? What makes them come back? That's your last

set of questions. So know your audience is truly the baseline. And if you find yourself in a

position of wanting to leverage a podcast and you're seeking to be a guest on a

podcast, the responsibility to know the audience is really great for you. Why? What's your why?

Why that podcast? Why that audience? And most importantly, why you for them? Okay, moving up. So know your audience is number one. The next thing is make it plain. What are you trying to talk about? What do you have to say? Make it plain. Be very clear beforehand with what your key

points of message are that you really want to impress upon the audience. The best podcast host

is going to have wonderful questions that are going to guide you from post to post.

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