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It's March 1981, inside the Memorial Coliseum Sports Arena in Portland, Oregon.

Forty-three-year-old Phil Knight, the president of Knight, sits courtside with his wife Penny.

Phil holds his head in his hands as he watches frustrated, as the Los Angeles Lakers dominate the Portland Trail Blazers.

It's the fourth quarter and the Lakers are stretching out a lead. Phil stands and shouts.

Come on Blazers, they're playing you up the court.

Phil's wife Penny pulls her husband back into his chair, hats him on the shoulder and tries to cheer him up.

Don't take the game so bad, honey. The Blazers are already in the playoffs, this is a meaningless game.

It's not the game that's annoying me.

Phil gestures to the court as Lakers star Karim Habool-Jabar soars through the air and dunks ball before landing gracefully.

The three stripes on Habool-Jabar shoes catch Phil's eye as the star center retreats back for the next play.

Phil throws his arms in the air and disgust.

Damn Karim and his damn Adidas.

Oh, so he wears Adidas, so what?

You're never gonna get every player in Nike's.

I know that Penny, but Karim is the biggest name in the lead.

He has a whole line of Adidas shoes named after him and it's just a reminder that Adidas is still bigger and better than us.

Why don't you sign him tonight?

He's too expensive.

Do you know how much money Adidas pays him?

Well, don't be a penny pincher Phil.

Nike just went public.

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