ABOUT THIS EPISODE: Have you ever felt like you’re doing everything “right” in your business—strategy, content, offers, systems—but something still feels off? In this deeply personal episode, I’m sharing a shift that’s transformed the way I show up, lead, and scale: embracing beauty as a business strategy. I’m talking about beauty beyond aesthetics—beauty as energy, presence, and emotional resonance. I open up about how rethinking beauty and self-expression changed everything from how I write content and sell offers to how I feel in my business every day. You’ll hear real-life stories—from my own skincare rituals to client transformations—and how seemingly small shifts in alignment can lead to massive results. If you’ve been craving more ease, depth, and magnetism in your brand, this episode will inspire you to lead with artistry, not just strategy. It's time to scale with softness, beauty, and full-body yes energy. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:50 The Shift in Business Strategy 01:59 Defining Beauty as a Business Strategy 03:35 Integrating Beauty into Business Practices 06:11 Personal Rituals and Their Impact 09:31 The Role of Environment in Business Success 11:32 Content Creation with Emotional Clarity 13:34 Voice and Storytelling in Branding 15:03 Embracing Beauty in Business 18:23 Conclusion QUOTABLES: “   What draws you to a brand? It's not just the value. It's how the look and the energy and just the feeling of it all makes you feel, makes you move how it lives in your mind. So why are we still thinking I. That the only way to grow is by hacking funnels or cranking out more content or figuring out some other strategy.” - Julie Solomon  “   A few months ago, I was mapping out this carousel post, and I remember that I paused in the moment and I was like, okay, we got a solid hook. The call to action is clear, right? Like I'm checking off the boxes of the formula, but something was missing. It felt so hollow. So instead of doing what I used to do, which is push through it and force through it and figure out a way and da, da, da, da, I stopped. I closed my laptop. I put on a playlist that lights me up, and I asked myself, what's the actual feeling I want someone to have when they see this? That moment changed so much for me because it, it made me realize that I can actually design content from the inside out.” - Julie Solomon  RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram!   [TURN “WHAT IF” INTO “WHY NOT”] That business idea you’ve been sitting on? Shopify makes it real—get started now for only $1/month.