Hello and welcome to Business Daily. Today's episode is all about the changing face of the beauty

industry. Once it was a world dominated by a handful of names, but quickly and quietly,

hundreds of smaller brands have managed to make a name for themselves in an incredibly

competitive sector. We'll speak to two business founders

who've built their beauty brands from scratch and now sell to millions of people across the world.

It's never been about covering up. It's always been about makeup as something fun. More like

be you, do you, playing with your expressions and enhancing your mood and enhancing you and what you want to be today.

In a recent report on the cosmetics industry, Deloitte found that small is the new big

and that global brands are losing share as small brands and disruptors are gaining.

So why have we fallen out of love with these beauty behemoths?

And what does smaller brands have that the bigger ones don't?

The founder's story and where the founder is from and the activities that we do

and being really involved in that journey.

So there are other attachment to the brands beyond just the price.

Here's a product. Here's the price.

That's Business Daily from the BBC. I'm Seymour.

I am the founder and CEO of Maybach Sunday.com. I started the brand about two years ago when I

moved to the UK. We're now stocked in over

800 stores around the world. We also retail through our own stores and have more than 300,000

online customers. I guess what's different about us is that we actually research, formulate and

make our own skincare within our HQ in Oxfordshire in the UK.

And we're about to open another HQ in the Middle East in Dubai next year.

...