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The Michael Steele Podcast

Beating Republicans at Their Own Game: With Rachel Bitecofer

The Michael Steele Podcast

The Bulwark

Politics, Government, History, News

4.83.1K Ratings

🗓️ 8 February 2024

⏱️ 61 minutes

🧾️ Download transcript

Summary

Michael Steele speaks with Rachel Bitecofer, author of "HIT ‘EM WHERE IT HURTS: How to Save Democracy by Beating Republicans at Their Own Game." The pair discuss what helped Democrats in the midterms in 2022, the art of branding "freedom" and how Dems can incorporate stronger, emotional messaging to win in 2024.

Check out the book here: https://www.amazon.com/Hit-Where-Hurts-Democracy-Republicans/dp/0593727142

If you enjoyed this podcast, be sure to leave a review or share it with a friend!

Follow Rachel Bitecofer @RachelBitecofer
Follow Michael @MichaelSteele
Follow the podcast @steele_podcast

Transcript

Click on a timestamp to play from that location

0:00.0

Hit it where it hurts.

0:02.0

Now that's an idea.

0:04.0

My guest today, Rachel Binnikoffer, is a political scientist and election forecaster,

0:09.0

also a political strategist who's worked within the Democratic Party,

0:13.0

with candidates and organizations

0:15.2

that implement actual negative partisan strategies

0:20.6

in the

0:25.0

2012 midterms that had great success.

0:24.0

She is the author of the new book,

0:26.0

Hit of Where It Hurts, How to Save Democracy

0:29.0

by Beating Republicans at their own game.

0:32.0

It's beating the Magophos. Guys like me, you don't want to beat up on a little old me. I'm a nice guy. We're going to talk to Rachel and her book. Coming back right after this.

0:45.0

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0:47.0

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1:04.9

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1:08.0

That Shopify dot co-de-ek slash special offer. Hey everybody welcome to the Michael Steele podcast. I'm glad you could be in the house today and boy do we have someone who wants to throw some elbows and do some knockdown Rachel Bitacoffer. some

1:33.3

down Rachel Biticoff her, you know her, you love her, you've seen her.

1:37.1

She's got a great new book out that we're definitely gonna get into.

...

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