My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is an man who has been in sales and publication since back in 1990. Starting his career as the sales manager for Self Magazine he worked for nearly a decade, in the world of publishing and sales via stints in Elle magazine, W Magazine and other such works. And through this period of work, you can see the first steps towards where he is today, and more importantly want is taking up his time. He is known as the Pitch Whisperer, who helps business owners go from invisible to irresistible with an elevator pitch. He teaches individuals, businesses and conferences how to build the momentum in gaining sales What he does is translate the left brain, technical speak into right brain imagination speak (where all selling happens) so people can present their offerings with a new-found confidence. The result is that its easier for the right people to say,"Yes"​ and share their vision with the same excitement. He achieves this with the 3C’s, making sure... 1) Their CONFIDENCE is at a maximum via incredible preparation 2) They have emotional storytelling skills for CONNECTIONS that are memorable and compelling 3) They're asking for a COMMITMENT that is irresistible. So did he always have the belief and understanding that storytelling is such a powerful component of selling a product or service? And when he looks back at his earlier career in sales and publishing, was this the key to where he is today? Did he need to operate in this area to develop the skills that he has today? Well lets find out as we bring onto the show to start joining up dots, with the one and only Mr John Livesay Show Highlights During the show we discussed such weighty topics with John Livesay such as: John tells the story of how his Dad took a risk in his life, leaving his job to follow his passions and what an inspiration that was to him. We discuss how it is so easy to be knocked off path by comparing yourself to the success of others. Just get your head down and do the work How he was told by many people to go off and build his own brand, but was reluctant until finally taking the plunge and never looking back and lastly…. Why John is a great believer in the slide of faith to build income whilst you are still in employment. Dont burn all your bridges, but just set it on fire once you are established.