Coming up on this episode of Business Boothique.

When I first started the business, I thought that I was going to be reaching a younger demographic, like early 20s.

But you know what I found? The demographic was a little bit older.

What does that mean? Like how did you lean into these revelations?

It's exciting that the Business Boothique was made for you.

I know that I can make a difference in people's lives, and I want to be hearing a lot of what other people are going through.

Really healing innocence and motivating as well.

I have the world in my hand, and I can do whatever I want.

Learning from some of the top leaders who can make these dreams a reality is just so exciting.

It ignited a passion and made to know she can do that, we can do that too.

I'm so blessed to have heard the podcast that led me to this moment.

Hey everyone, welcome to Business Boothique.

I'm Chrissy Wright, and today we're talking about how to know what your customers want.

Later on in the show, I'll be interviewing my good friend and the owner and founder of All Girl

Shave Club, Jessica Principe. We're going to be talking about how she used customer research

to launch her subscription box company. I also have some encouragement for you this summer as you go

into this next crazy season. And I'll be taking more of your phone calls. But first, let's talk about how

to know what your customers want. Now, you and I would love to be able to predict the future,

right? Like we would love to be able to know how things are going to play out, and if a new project

will definitely be a success, and we would love to be able to read the minds of our customers.

We would love to know how they think and how they feel. You know, it makes me think of middle school

and all the many ways that we would try to predict the future. Do you remember this?

...