Barry Nalebuff: The Only Negotiation Guide You'll Ever Need

Guy Kawasaki's Remarkable People

Guy Kawasaki

Documentary, Society And Culture, Management, Evangelism, Innovation, Remarkable People, Education, Society & Culture, Apple, Silicon Valley, Writing, Technology, Marketing, Guy Kawasaki, Entrepreneurship, Self-improvement, Pitching, Social Media, Business, Macintosh, Speaking

4.6 • 667 Ratings

🗓️ 24 August 2022

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Barry Nalebuff is the Milton Steinbach Professor at the Yale School of Management, where he has taught for over thirty years. An expert on game theory, he has written extensively on its application to business strategy. His bestsellers include Thinking Strategically, The Art of Strategy, and Mission in a Bottle, and his latest, Split the Pie: A Radical New Way to Negotiate.

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Transcript

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0:00.0	In my years of entrepreneurship, I've seen countless startups. And here's the truth.
0:07.3	Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit
0:14.0	card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated
0:24.1	on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies
0:32.9	are trusting Brex to help them win. Go to brex.com slash grow to learn more.
0:48.3	I'm Guy Kawasaki and this is Remarkable People.
0:52.3	We are on a mission to make you remarkable.
0:55.7	Today's remarkable guest is Barry Nailbuff.
0:58.9	He has taught at the Yale School of Management for over 30 years.
1:03.1	He specializes in negotiation, innovation, strategy, and game theory.
1:08.6	Barry is also a serial entrepreneur.
1:13.0	His ventures include Honestee, Combrucha, and Choose theory. Barry is also a serial entrepreneur. His ventures include Honest Tea,
1:20.3	Combrucha, and Choose Health. He is a graduate of MIT, a Rhodes Scholar, a junior fellow at the Harvard Society of Fellows, and he earned his doctorate at Oxford University.
1:24.9	Barry is the author of Thinking Strategically, the Art of Strategy, and Mission
1:29.7	in a Bottle. He has a new book, Split the Pie, a radical new way to negotiate. In it, he evangelizes
1:37.2	concepts that are very different from other books about negotiation. For example, give the other
1:43.1	side what it wants. Fight fire with water. Make the other side's case.
1:49.1	I guarantee you that you will be a better negotiator after you've listened to this episode.
1:54.8	I'm Guy Kawasaki. This is remarkable people. And now here's the remarkable negotiator, Barry Nailbuff.
2:07.4	How do you define success in a negotiation? I define success as reaching an agreement that's fair
2:17.3	and an agreement that creates the biggest
2:19.1	possible pie for the two parties. Is there a parameter of time like short-term pie versus
	...

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