In my years of entrepreneurship, I've seen countless startups. And here's the truth.

Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit

card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated

on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies

are trusting Brex to help them win. Go to brex.com slash grow to learn more.

I'm Guy Kawasaki and this is remarkable people. Our team is on a mission to make you remarkable.

Helping us today is Audrey Arbini. She is a pioneer in the field of Sonic branding.

She has been the music supervisor for NBC's coverage for the last seven or so Olympic Games.

In fact, she's won two Emmys for her work with NBC.

She has also created the familiar sounds that people hear when they are customers of Google,

Microsoft, Whirlpool, KitchenAid, and McDonald's.

Audrey is the executive producer and creative director for Audio Brain.

She also teaches at New York's

Pratt Institute, along with the Fashion Institute of Technology. Her course on Sonic branding at the

Pratt Institute was the first of its kind in the U.S. One of Audrey's current projects involved

studying the effects of sound on patients, staff, and families in intensive care units.

She attended New York University and was elected to the Board of Governors of the National Academy of Television, Arts, and Sciences, New York Chapter in 2015.

This episode is about using sound as a marketing tool to enhance your brand recognition

and awareness. I'm Guy Kawasaki. This is remarkable people. And now, here is the remarkable

Audrey Arbini. Sonic branding is the art and science of creating a strategic and consistent audio system,

music, sound, voice, and vibration for a brand, and then leveraging it to all of the relevant touch points

for a unified communication and a better customer experience.

...