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Superwomen with Rebecca Minkoff

Barefaced's Jordan Harper on How to Make People Obsessed With Your Brand

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8543 Ratings

🗓️ 29 January 2026

⏱️ 36 minutes

🧾️ Download transcript

Summary

Most people think better skin comes from more products and pricier treatments. But Jordan Harper knew better. With no safety net, she built Barefaced to simplify skincare down to what actually works.  This week on SUPERWOMEN, I’m joined by Jordan Harper, Nurse Practitioner and Founder of Barefaced, to talk about what she learned after years of treating patients in cosmetic dermatology and why she decided to build a brand rooted in trust, not trends. Jordan shares what the skincare industry gets wrong, how relationships drove early growth, and the lessons that came from expensive mistakes. Episode Guide: (00:00) Meet Jordan Harper, Founder & CEO of Barefaced (01:35) What years of patient care taught her about skincare (07:47) Serving people before selling anything (08:55) The unsexy growth strategy that paid off (18:01) The tradeoffs behind success (19:16) When hiring “experts” goes wrong (25:30) Why Barefaced has a 90% customer retention rate (30:30) The four essential products for any skincare routine Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Another party invite? Well, here's a way to make their big day feel even more special.

0:06.8

Create an unforgettable birthday with Etsy with original finds just for them.

0:11.4

Like, a handmade leather camera strap to celebrate your photography-obsessed friend,

0:15.5

or maybe a custom top for that Pisces in your life.

0:18.4

From the personalised to the practical, we've got you covered with millions of active listings to choose from.

0:24.3

Birthdays don't celebrate themselves.

0:26.3

Shop at Etsy.com and discover your perfect find today.

0:30.9

Immerse yourself in Herbal Essence's new Moroccan Argon Oil elixir,

0:35.9

infused with pure Argon oil. Just one drop delivers up to 100 hours of hair nourishment with the indulgent scent of a Moroccan garden. Herbal Essences New Moroccan Argon Oil Elixir Spar Quality Hair Repair without the price tag. Try it now.

0:54.5

Herbal.

0:55.3

Essences.

0:56.3

Service repair to smoothness, nourishment with a regimen use versus non-conditioning shampoo.

1:00.2

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1:01.8

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1:05.0

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1:09.0

with easy customizable themes that let you build your brand,

1:12.6

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1:17.1

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1:23.5

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1:30.2

Every founder I've ever talked to you, they say the exact same thing you do.

1:33.5

Behind the scenes, it is not pretty, and I think we don't see someone else's business, so we

1:37.9

think it is pretty.

...

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