I'm Carl Kintanilla. You're listening to CNBC's Tech Check. Our show is live weekdays at 11 a.m. Eastern. Listen in.

Happy Friday morning and welcome to Tech Check. I'm Deer Joe Tobos with Carl Kintania and John Fort right beside me in San Francisco this morning. Today, Netflix reveals details about its ad-supported tier.

The streets bullish on the strategy, but is a nearly $7 price point really cheap enough

to stop the turn. And then NFL Sunday ticket is up for grabs. Will Apple continue its push

into live sports? Plus, Mark Zuckerberg says he missed a giant shift in social networking.

Well, that's during just a few minutes. First, though, take a look at the broader markets.

They are lower this morning, and we are seeing more consolidation in tech. John, yet another possible deal in the news this morning, this time, Newtanics. And what's interesting, we actually talked about this yesterday. Some of those targets that were ripe guys. This is a company that was worth, what, about $9 billion at its peak, $5 billion ahead of the news. Now we're nearing six.

So it feels like companies are becoming more in line.

The targets with the acquirers starting to accept that maybe they may not reach those peaks.

So selling is a good option.

Well, I think with Nutanics, the company is actually doing pretty well.

And this is one of those software for infrastructure multi-cloud plays, was just talking to the CEO,

Rajiv Ramoswamy, here exactly a month ago when D.U and I were at the Goldman Sachs conference here in San Francisco. He was talking about how demand is still pretty healthy in

this environment for that tier of enterprise software, but it's acquiring new customers versus

expanding with existing customers. That's the issue. Take a listen. We've seen continued

demand so far. Now, touchwood, you know, everybody talks about a recession here and we're not immune from that either.

But if you look at it, there's several layers, right? There's a layer in terms of enterprise hardware and then there's enterprise software and infrastructure software, which is what we play in, which is to some extent a little bit insulated, but not fully insulated.

And so we haven't seen that softening yet.

Now, that said, as we look at our own guide and what we expect for the next year, we are

being conservative when it comes to the new business, because in a recession environment,

people might delay projects, they might go slower on new business, sweat assets.

So sweating assets, meaning customers just keep what they have versus doing that kind of, that digital transformation.

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