Bad news for protein bros: you might be getting scammed
It's Been a Minute
NPR
4.6 • 8.8K Ratings
🗓️ 10 January 2025
⏱️ 20 minutes
🧾️ Download transcript
Summary
Today – we're getting into the macronutrient du jour: protein. High protein recipes are all the rage on Instagram, and producers are putting it in everything from pancakes to ice cream. We all need to eat protein, but how much is enough? Brittany Luse is joined by Vox senior reporter Kenny Torrella and freelance food writer Samantha Maxwell to discuss America's protein kick - and how protein is getting politicized by MAHA (Make America Healthy Again).
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Transcript
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| 0:00.0 | The Indicator is a podcast where Daily Economic News is about what matters to you. |
| 0:04.5 | Workers have been feeling the sting of inflation. |
| 0:06.5 | So as a new administration promises action on the cost of living, taxes, and home prices, |
| 0:11.3 | the S&P 500 biggest post-election day spike ever, |
| 0:14.5 | follow all the big changes and what they mean for you. |
| 0:17.1 | Make America affordable again. |
| 0:20.4 | Listen to The Indicator, the Daily Economics podcast from NPR. |
| 0:27.0 | Hello, hello. |
| 0:28.5 | I'm Brittany Luce, and you're listening to It's Been a Minute from NPR, a show about what's going on in culture and why it doesn't happen by accident. |
| 0:46.3 | It's 2025, baby. |
| 0:50.1 | And a lot of us are getting started on our New Year's resolutions. |
| 1:00.5 | And according to Pew, 79% of New Year's resolutions are about one thing. Health. |
| 1:06.5 | But there are so many different aspects to our health. And it's hard to separate fact, |
| 1:14.0 | fiction, and fad. We're kicking off 2025 with a little series called New Year, New Me. We're getting into some of the big questions and cultural confusion around our health and wellness. |
| 1:21.6 | This week, we're diving deep into a diet obsession that's been making me scratch my head. |
| 1:28.7 | Protein. |
| 1:29.7 | If your algorithm is anything like mine, you've probably seen recipe videos like this one. |
| 1:35.2 | Let me show you how to make a quick and easy lunch that has over 60, yes 60 grams of protein. |
| 1:43.8 | Now, protein is an essential macronutrient. |
| 1:47.3 | We all need it. |
| 1:48.3 | But I've been noticing some confusion about whether we're eating enough protein or not. |
| 1:53.6 | So I went out on the street to see what the people think about their protein intake. |
... |
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