5 • 4 Ratings
🗓️ 15 April 2025
⏱️ 21 minutes
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Sales of Elon Musk’s chunky truck in the year’s first three months were less than half of what it delivered in Q3 and Q4 of last year, according to Cox Automotive.
Read the full story on Forbes: https://www.forbes.com/sites/alanohnsman/2025/04/10/tesla-cybertruck-sales-saw-a-sharp-dive-in-the-first-quarter/
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0:00.0 | Hi everybody, I'm Brittany Lewis, a reporter here at Forbes. |
0:06.5 | Joining me now is Alan Owensman, Forbes Senior Editor and author of the Current Climate Newsletter. |
0:11.8 | Alan, thanks so much for joining me. |
0:14.1 | Hi, Brittany, good to be with you. |
0:15.7 | Alan, you and I talked at the end of March and you said things are bad at Tesla. They're about to get much worse. |
0:21.3 | And I think you've really foreshadowed our current conversation today because you have some |
0:25.6 | news about Tesla cyber truck sales in the first quarter of 2025 and they really took a tumble. |
0:31.7 | Talk to us about it. What do you know? Yeah. Well, there were indications a few weeks ago that they weren't going great for that particular |
0:40.3 | model. |
0:41.3 | And as it turns out, that was exactly correct. |
0:44.3 | They just cratered in the first quarter down over 50%. |
0:49.3 | Normally, we'd want to do a year-over-year comparison, but in this case, a cyber truck was only launched |
0:54.8 | in the final month of 2023, and they had a very slow ramp up. |
0:59.7 | So the numbers were definitely up from Q1 of 2024, because it was a very easy comparison. |
1:07.2 | But by Q2, 3 and 4 of last year, volume had really jumped up. And what we saw was it in Q1 of this year, |
1:15.1 | cyber truck sales were less than half of what they were in either Q3 or Q4 of last year. And they |
1:22.5 | were also below the Q2 numbers. So what that tells us is a very new model. You typically expect to see from any automaker, |
1:30.4 | it's going up like this, you know, from launch, it's an upward trajectory. This is not directionally |
1:36.6 | the way you would see a vehicle that's little more than a year on the market already being down |
1:41.9 | so much. So that is a very, very negative sign. So you said slow ramp up, |
1:47.7 | and now we're already back down in Q1 of this year below Q3 and Q4 of 2024. Is there any |
1:54.9 | indication as to why you're seeing this? I mean, is it a bad product or is it something else? |
... |
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