From WNYC in New York, this is on the media. I'm Brooke Ladstone.

And I'm Bob Carfield. On Thursday, National Rifle Association boss, Wayne LaPierre,

looked back at the past week and a half of activism following yet another devastating school shooting

and defaulted to accusation mode.

As usual, the opportunist wasted not one second to exploit tragedy for political gain.

Saul Linsky would have been proud.

The breakback speed of calls for more gun control laws and the breathless national media eager to smear the NRA.

Meanwhile, outside the Florida Capitol Building in Tallahassee, and even in the offices of some

state legislators, the survivors of the shooting at Marjorie Stoneman Douglas High School

carried on what they

describe as a nonpartisan long-do movement called hashtag never again. The students, some of whom

traveled to Tallahassee just hours after burying their friends, had an audacious idea to make

the Parkland school shooting the last school shooting.

According to Emily Witt, writer and reporter for The New Yorker,

the conviction to achieve that took hold within hours of the massacre.

The initial conversations were on social media.

Students in group chats shared their feelings,

and then the night after the shooting,

some students gathered together at the house of one of their friends, started a Facebook page that they called Never Again, and the media was everywhere. They were talking to tons of

students, and they all decided to gather together

under the name of this movement, never again. They've chosen their battles. They've avoided

an assault on the Second Amendment, or even just on Republicans in general, who are the most

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