B Corp: Creating A Movement To Build Better Businesses With Chris Marquis

Care More Be Better: A Podcast For Sustainable Social Impact and Regeneration

Corinna Bellizzi

Science, Self-improvement, Documentary, Earth Sciences, Society & Culture, Education

5.0 • 22 Ratings

🗓️ 31 August 2022

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

A B Corp Movement is happening within industries and could lead the way to create better businesses. Joining Corinna Bellizzi to explain what this means is Chris Marquis. Chris is the Sinyi Professor of Chinese Management at the University of Cambridge Judge Business School and the author of the award-winning book Better Business: How the B Corp Movement is Remaking Capitalism. In this episode, he explains the concepts surrounding the B Corp movement. Chris compares it to benefit corporations and explains greenwashing of companies and the role of capitalism. Understand better how companies can and should shift their corporate purpose and what consumers can do to vet the products they buy and the companies they buy them from by tuning in. For a deeper dive into one great example of a nutrition company working to provide a better option, check out this article by Chris Marquis on Corinna's work at Örlö Nutrition: https://www.forbes.com/sites/christophermarquis/2022/07/15/our-energy-to-food-future/?sh=26ee15a85d8eFind out more about @orlonutrition and listen to Nutrition Without Compromise, the other show Corinna Bellizzi hosts: https://orlonutrition.com Love the podcast? Subscribe, rate, review, & share! https://caremorebebetter.com YouTube: https://www.youtube.com/c/caremorebebetter Instagram: https://www.instagram.com/CareMore.BeBetter/ Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better Twitter: https://twitter.com/caremorebebetter Clubhouse: https://www.clubhouse.com/club/care-more-be-better Support Care More. Be Better: A Social Impact + Sustainability PodcastCare More Be Better answers only to our collective conscience and aims to put more good into the world. As a listener, reader, and subscriber you are part of this pod and this community and we are honored to have your support. If you can, please help finance the show: https://caremorebebetter.com/donate.

Transcript

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0:00.0	B-Corps are a good example of how companies can be more ESG focused.
0:05.7	But the overall message is that all businesses and all consumers should be thinking about
0:09.8	these topics.
0:11.9	And so I really agree with you that, no, I'm in no way saying every business or even majority
0:17.7	businesses should be B-Corps.
0:19.0	I think that consumers should be thinking
0:22.1	about social, environmental aspects in their decision making. And like you said, going to the
0:29.1	farmer's market and finding products that are made locally or grown locally is a wonderful
0:35.4	thing to do. And because you're connecting with people in your community and also
0:39.9	learning yourself and informing yourself, which will then actually help in future purchases.
0:45.0	Welcome to Care More Be Better, a podcast for people like you who care about the social impact
0:51.2	of conscious companies and everyday heroes.
0:54.5	Hear inspiring stories from those who put people in planet before profit and personal gain.
0:59.8	You'll learn how you can make a difference, vote with your dollars, and get involved today.
1:04.6	Here's your host, Karina Belizei.
1:09.3	Hello and welcome to Care More Be Better. Every week I invite you to care more about specific issues
1:15.2	so that together we can grow and be better. In one of my earliest episodes as I interviewed
1:21.1	Eliza Erskine, we dove into what it takes to become a B-Corp and why supporting them is a critical path forward
1:29.0	to be the change that you want to see in the world. Today we get to deepen this discovery as we get
1:34.1	to know Christopher Marquist. Chris Marquist is the Sin Yi Professor of Chinese Management at the
1:39.8	University of Cambridge Judge Business School and the author of the award-winning book that you'll
1:45.4	see just behind me, Better Business, How the B-Corp movement is Remaking Capitalism.
	...

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