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Proof

Award Winners: The Case of the Disappearing Franchise

Proof

America's Test Kitchen

Society & Culture, Food, Arts

4.41.8K Ratings

🗓️ 1 February 2024

⏱️ 41 minutes

🧾️ Download transcript

Summary

Pulitzer-prize winning historian and fast food detective Dr. Marcia Chatelain explores the cases of three American franchises that disappeared from the American landscape without a trace. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hey Proof listeners, Plougra's premium European style butter is a favorite of bakers.

0:07.0

Why? Cook's illustrated recipe developer Erica Turner sums it up.

0:11.0

Hey, Kevin, did you know that the kind of butter you use when you're baking can actually

0:15.7

make a difference in how your dish turns out?

0:17.8

I did not.

0:18.8

Butters that are slow-turned, like Plougrat, are easier to work with because they make those more pliable.

0:25.5

The amount of fat in the butter also makes a difference.

0:28.9

Tell me more.

0:29.9

Okay, so most American butters contain around 80% butterfat, but European-style butters like

0:36.8

Plougras have a higher fat content.

0:39.9

In fact, Ploura premium European style butter

0:42.8

always contains 82% butterfat.

0:46.6

And you're saying 2% is enough to make a noticeable difference?

0:50.1

Oh yeah, definitely.

0:51.8

With Plugra slow-turn turned butter and it's 82% butterfat content,

0:56.3

you'll notice richer, flakier pastries, cakes that rise higher, and cookies that

1:01.7

crisp more easily.

1:03.0

Embrace your inner butter lover.

1:06.0

From professional kitchens to your home.

1:08.0

Visit Plougra.com for more information. It's Kevin Pang. As we continue working on new episodes,

1:22.9

we're taking a trip on the way back machine

1:25.2

with some of our favorite award-winning episodes.

...

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