Avoid These Fatal Mistakes If You're in SaaS | Ep. #1146

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 20 September 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1146, we talk about the fatal mistakes to avoid when working in software as a service! We look at some of our personal experiences, the stories of others, and deliver a handful of helpful directions to steer you away from danger. Tune in to get a compass and map for staying out of stormy waters with your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Fatal Mistakes You Need to Avoid in SaaS. [00:52] Picking a total addressable market that is too small! [02:10] Market size versus pricing options to make enough money. [03:10] Waiting to launch to begin marketing your business. [03:40] Market research and avoiding building a product in a vacuum. [04:22] Recruiting early on; the timing of your hiring process is vital! [04:57] Start selling as soon as possible, even before it you are fully built. [06:13] Maybe we will do a part 2 on this! [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Dropbox CrazyEgg Kissmetrics Zoom Slack ProfitWell Pricing Creativity Clickflow BuzzSumo Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your load time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today
0:55.4	we're going to talk about the mistakes that you need to avoid, the fatal mistakes
0:59.2	you need to avoid if you are in SAS SAS meaning software as a service.
1:03.0	So an example might be Dropbox where you pay them a monthly commission or not a
1:07.1	commission you're paying them a monthly fee to use their service so that's what it
1:10.3	looks like. So fatal mistakes in SAS. I mean
1:13.0	Neil you've had a couple of SAS businesses, what do you think are some
	...

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