I mean, we've all been there, right?

We have a sales page that we put our blood, sweat, and tears into, and it's like converting

at 1%, or maybe it's even converting at, like, 0.5%.

Yet we hear these courses that say it should be converting at like 4%, or maybe even like 6%,

which would be phenomenal.

We're like, what's wrong with the sales page? So what you're going to hear today on this episode will just be the three mistakes that you have to avoid so that your sales page converts better.

And the first one is can you at the top, near the top of your sales page, can you paint a slice of your ideal customers day-to-day

experience or at least experience frustration around the topic that your offer helps them with?

One that shows that you understand what they are going through, what they want to change,

what they've tried before and failed at, you know, and even though

that negative self-top that like kind of holds them down and back. And you do that before you

introduce your program in full on the page. So you're probably like, well, how do I do all that,

Cuejo? There's two ways, three ways actually. Research, as in take yourself, take yourself over to like say Reddit where people love to complain and look for a Reddit thread forward slash whatever complaining pants topic and see and copy and paste people's complaints around your area of expertise or what your offer helps with into a spreadsheet or you can go to a YouTube video that is about the same sort of topic and see all like of the people who are like this won't work the negative folks right because people love to be negative and hate on the internet but there's usually a bit of truth in that okay so you're just gonna copy and paste and copy and paste. You can slide on over to amazon.com. Find the best books for like your niche, right, that help people do what your program helps them do. And if you're not sure what those are titled yet, because you haven't quite made your course or offer yet, then head to Google and type best books for architects or best books for

learning how to start a dog walking business and then you'll see those books then go to

Amazon look for those books reviews and see what the complaints are okay not

necessarily about the quality of the book but what the author might fail to

address or how the person thinks the book didn't actually help the problem dump

that into your spreadsheet then you'll start seeing common themes. Take those common themes

and reorganize them so that you start to see which ones our guests are the most frequent,

the most potent, and pay attention to the words that folks are using. Because you're going to use

their words. You're not going to paraphrase. And if you haven't made your course,

here's another thing you can do.

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