Avi Gupta from SmartZip on Predictive Marketing

Real Estate Training & Coaching School

Business, Careers

4.7 • 669 Ratings

🗓️ 15 December 2014

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if you could predict which homeowners would sell their homes in the future and market just to them? SmartZip does exactly that, and today we're joined today by Avi Gupta, the CEO of SmartZip Analytics, to walk us through exactly what predictive marketing is, and what it means to real estate agents & brokers looking for an easier, more cost-effective approach to geographic farming and seller-lead generation. Schedule A Free Coaching CallVisit Tim & Julie Harris OnlineListen on iTunesListen on Stitcher

Transcript

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0:00.0	Welcome to Real Estate Coaching Radio, America's number one trusted resource for realtors who demand authentic real-time coaching.
0:24.9	Starring, award-winning real estate coaches Tim and Julie Harris.
0:34.2	Get ready for unfiltered, full-strength honesty about what is truly working to get you into action and make you money in this new real estate boom.
0:41.3	Now to our hosts, Tim and Julie Harris. We're joined today by Avi Gpta, the president and CEO of SmartZip Analytics. As a member of
0:48.2	SmartSips founding team in 2008, Avi has been instrumental in every aspect of SmartSips growth and leads the company as
0:55.8	its president and CEO. He brings nearly 20 years of technology experience to the role, holds a PhD
1:02.6	in computer science and engineering from the University of Michigan, a master's from UC Berkeley,
1:08.0	and a bachelor's from IIT India India where he won the President of India gold
1:12.9	medal. Avi joins us today to discuss how SmartSIP technology works to predict which houses
1:19.1	in the neighborhood will sell and then helps you to automatically market to those homeowners.
1:24.3	You might think of this almost as a crystal ball for listings, and Avi joins us today
1:28.9	to help us understand why this technology is so important for agents and how it all works.
1:35.0	Now, let's welcome Avi to the call as we join our host, Tim Harris. So, listeners, you guys know
1:43.4	that we have a list of the companies that I try to pursue for interviews to be on the radio show, and then there's the long list of companies that are pursuing us to be on the show.
1:52.3	And I always am 100% transparent with you guys about the companies that have solicited us versus the companies that we pursue.
1:59.5	And SmartZip is right at the top of the list of the
2:02.0	companies that we like to have on the radio show. Why? It's very simple, because they are,
2:06.4	A, helping you guys take listings, and B, they've got a very proven, innovative way to target
2:12.5	those sellers. So when you're listening to today's interview, I want you to be thinking about
2:16.7	what you're going to be doing for 2015 in your quest, as all of you should be having this quest, to become listing agents.
2:22.7	And certainly moving as far away from the idea of ever buying buyer leads again, focusing almost all your best efforts every day on becoming a listing agent.
2:31.4	Now, Smart Zip, what we're going to be talking about, I know a lot of you
	...

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