There has been a sharp rise in so-called nudification technology.

These AI-powered tools can generate realistic fake images and videos that depict people as undressed,

often without their knowledge or consent.

William Brigham reports on the growing concern over that technology and efforts to rein it in.

As the types and uses of this technology have grown, lawmakers at both the state and federal

level have tried to draft laws to curtail it, but that has proven to be very difficult.

So to help us understand this current landscape, we are joined by Colina Koltai.

She's an investigative journalist for the news site Bellingcat,

and she has been covering this issue closely. Colina, thank you so much for being here.

Could you help us just understand at first what these technologies are, what they do, and how

they do it?

Yeah. Thanks for having me here.

It is a little bit of a complicated topic, but essentially there are a range of services,

apps, products out there from websites to an app you can download it on your phone

that allow you to essentially take a photo of someone's face and make a pornographic image and a now pornographic video of that person.

So this might be, say, something as simple where the term nudify comes from is just removing the

clothing digitally from a photo. So it takes a real photo, removes the clothes, and so the body

is completely AI generated. But you might also have

technology nowadays that allows you to upload a face of someone from, like, imagine on from

Facebook or from Instagram, and it creates a whole brand new image. So the entire image is

AI generated based off that person. So it makes a fairly convincing image or video that is sexual in nature

based on that. And there's even apps where you can face swap. So it might have a video clip,

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