Hey, everybody. This is Richard Deich, and welcome to the sports media podcast. My producer is Patrick Antonetti. One guest this week, it is the best-selling author, Jeff Krollman. And he is here regarding his new book, The Last Folk Hero, The Life and Myth of Bo Jackson.

And in this podcast, Jeff and I discuss why he wanted to write this book, how to promote a book.

He's always very, very interesting in terms of the creative ways that he gets the word out.

And I think that's, if you're ever interested in writing a book or quite frankly even

promoting anything regarding media, he's always interesting when it comes to how he does

that.

And then just getting into this process of it.

Jeff had 700 interviews as you'll hear, how you actually figure out how to use all those

interviews to come up with some kind of narrative and some kind of structure to write the book.

Talks a little bit about obviously Bo's career and what he thinks Bo's greatest year was.

And it's an interesting exploration into obviously one of the truly, maybe mythological

is not the right word, but truly, you know, notable sports figures in the last 30 plus years.

So Jeff Perlman on Bo Jackson coming up on the sports media podcast.

All right. As I said at the top, I bring in Jeff Prolman, the multiple-time bestselling author.

A colleague of mine at Sports Illustrated, someone who I've known for a very, very long time and have great respect for.

He would be in my top 10, honestly, of people who just truly love, like, sports writing or sports journalism.

However, you sort of want to fit that in there.

Like, he's a true believer here, quite frankly, far more of a true believer than I am.

He's here to promote his book, The Last Folk Hero, The Life and Myth of Bo Jackson. It's well worth to read.

He really put his heart and soul into this book. And, you know, Bo Jackson is really, you know,

I know it's cliche, but he's like Paul Bunyan in sports. He's like, he's a mythical figure,

but like where the mythology and reality,

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