Welcome to the Graham Cochran show where each week I help you create more money,

margin, and meaning in your life. I'm your host, of course, Graham Cochran. Let's get into it.

If you want to improve your coaching business, you want to reach more people, sell more offers,

make more money, create more transformation in your clients' lives, then this conversation is a must.

I got to sit down just this week with my personal mentor, Myron Golden, one of the best in the

business and one of the best human beings on the planet. Got to interview him at

his mouth to millions mastermind here in Clearwater Beach, Florida. And we got to talk about three

core things that I think every entrepreneur online needs. We talked about creating authentic

content. How do you show up authentically as yourself, which is more important than ever in

the day and age of AI and cloning.

Number two, we talked about the power of long form content, specifically why YouTube is the

place to be and how to think about having endless pieces of content to create.

And then number three, the often difficult question, the one that I get asked more often than

almost anything else, which is how do I distinguish between the free content I put out there in the world and the paid

stuff that I sell? This is a powerful conversation. If you lean in, Myron is one of the best,

if not the best in the business when it comes to offer creation, selling from stage, long form

video content, and really bringing lasting transformation in his

clients' lives. I've paid him a crap ton of money to work with him closely because I value

his mindset, his belief, his worldview, and his methodology so much that I want to be in the room

with a guy like him to level up myself so that my business can

level up so my clients can level up. And so if you haven't worked with Myron directly, this is

close. You're going to get into the mind of Myron. I'm telling you something that he drops in

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