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The Politics Guys

Authenticity, AI, and Political Marketing

The Politics Guys

Michael Baranowski

Politics, News

4.5772 Ratings

🗓️ 30 April 2025

⏱️ 65 minutes

🧾️ Download transcript

Summary

Mike talks with Mike Nellis, former Senior Advisor to Kamala Harris and Founder and Chief Strategy Officer at Authentic, a digital marketing agency that’s raised over a billion dollars for campaigns and had a 77% client win rate in 2024.  Topics Mike & Mike discuss include: - the evolution of political fundraising - how AI is being used in political marketing - White Dudes for Harris - what went wrong for Democrats in 2024 - the authenticity of Donald Trump - working class voters and the Diploma Divide - The Rock for President - Pete Buttegieg - the best Democratic communicator? Mike Nellis on X The Politics Guys on Facebook | X Mike’s Substack: What Fresh Hell is This? Listener support helps make The Politics Guys possible. You can support us or change your level of support at patreon.com/politicsguys or politicsguys.com/support. On Venmo we’re @PoliticsGuys. The Politics Guys is part of The Democracy Group, a network of podcasts that examines what's broken in our democracy and how we can work together to fix it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Atheists, agnostics, long-haired widows, short-haired widows, vandal,

0:04.9

hooligans.

0:05.1

I love the government, hug the government, hug the government, hug the government, love, the government, hug the government.

0:12.0

Welcome to the politics, guys, a place for bipartisan, rational, and civil debate on American politics and policy.

0:18.7

I'm Northern Kentucky University political scientist Michael

0:21.4

Barronowski. My guest today is Mike Nellis, a Democratic strategist and former senior advisor to

0:26.8

Kamala Harris. Mr. Nellis is the founder and chief strategy officer at Authentic, a digital

0:32.7

marketing agency that's raised over a billion dollars and in 2024 had a 77% client win rate.

0:40.7

More recently, Mr. Nellis launched Quiller AI, a platform that's revolutionizing online fundraising

0:47.5

for the Democratic Party. Mike Nalds, welcome to the show. Thanks for having me.

0:52.7

So I thought we'd start with Authentic. Maybe you could talk a little bit about how you ended up starting a political marketing agency and what exactly authentic does. Sure. So I've been in Democratic politics for two decades now. I dropped out of college to go work for Barack Obama in 2007 in the Iowa

1:13.3

caucus. And when I say work, it implies that I got a paycheck, but I was actually an unpaid

1:18.8

fellow. So I was basically an intern sleeping on a couch, I mean, just trying to be close to the

1:24.1

action. And I got into the online fundraising aspect of it when I finally

1:28.9

got my first job, first paying job, which was as a finance assistant on a Senate race back in

1:34.3

Nebraska where I grew up. And we were at an all staff meeting. My job was effectively to make

1:39.0

sure that the candidate was making their phone calls to rich donors. And I had to make sure that

1:43.1

he had his chew and his lunch and stuff like donors. And I had to make sure that he had his chew and his lunch

1:44.7

and stuff like that. And I absolutely hated the job. I was not well suited for it. And we were at

1:50.6

a staff meeting and somebody was like, hey, Barack Obama's raising a lot of money online with this

1:55.7

email program. Does anybody want to try to figure out how to do that. And I immediately, I was like 18. I like threw up my own hand. I was like, I'll figure it out. I got it. And we figured out.

2:03.0

And I forget exactly what we raised, but it was like a couple hundred thousand. And at the time,

...

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