On today's show we talk about what authenticity means in a business, and can you create a business that brings your authentic self to the fore. Well, this week we had an email sent to us at Join Up Dots by a fellow podcaster, who asked to come on the show and then gave us some big advice. He told us that he felt that the vibe of our show wasn't right, and by doing silly stuff, voices and the like we wouldn't be taken seriously. Now this is a big statement to make, as why does he think that we want to be taken seriously anyway? And what is serious about being a podcaster who delivers conversational, motivational content to the world everyday? Isn't it about being yourself, and authentic to both your message and your listeners? You see when we started Join Up Dots, we were aware that the show had to be different from every other show out there. We knew that we had to do things differently, so that we could be so authentic that we ended up having no competition, and would climb to the top of the charts. And so we did little things, like making jokes, speaking in silly voices and just being ourselves. These things could not be copied by anyone, so in the chance that we achieved our aim and got to the top of the charts, then it would be very unlikely that other copy cat shows would spring up everywhere. Now this, guy suggested that by doing things our way we would be holding ourselves back and not taken seriously? But seriously where? Do we listen to Billy Connolly and Jerry Seinfeld and think that they aren't serious about their craft as they want to make us laugh? Do we look at Jimmy Fallon and think "Man he is so unprofessional" just because he looks like he is having a good time? No, not at all.....we love them as they are authentic to themselves and being true to the talents that they possess. And that is where this podcaster who wrote to us made a big mistake. If someone is being truly authentic and making it seem effortless, in fact they are working in the sweet zone, where talent meets genius and that is serious business. They have mastered what they bring to the table and do it better than anyone else, which builds loyalty of audience, followers and authority in the market place. They have become their own competition, so actually have no competition. So if you are building a business and want to live a life on your own terms, then seriously consider "How you are doing" something and whether it feels "Good and Easy" And if it does, then there is a good chance that you are being truly authentic to yourself and will stand every chance of winning the game.