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Good morning, it's three minutes after ten.

Thank crunchy. It's Friday, or depending on your age, Cracker Jack.

I bet you're all still thinking of pink elephant. I know know you probably stop now, but isn't that a funny thing? I can't remember which psychologist it was, but it's a well-known experiment. It's a very famous psychological experiment. When you're told not to think about a pink elephant, and then you have to press a button, I think, when you finally think about a pink elephant. It's very, very hard to do. Try to fill your mind with other stuff. But anyway, that's not the point that we are opening the program with today. I have a bit of a problem. I have very big, many, many problems. But this is the most urgent problem I have. I noticed today that all of the things I want to talk about involve me being most interested in the positions and perspectives of the people least likely to ring me, to talk to me.

And I would like to build some bridges.

I'd like to pour some oil upon the troubled waters and hopefully manage to tempt people onto the program with a promise of politeness and kindness and fellow feeling who might not ordinarily be minded to ring in because the first thing I want to talk about is panic buying. And I appreciate

that you might not be queuing up to admit that at the beginning of the coronavirus pandemic,

you were one of the people piling into Costco to buy 500 toilet rolls.

But I'm not here to judge.

I'm just here to understand better the psychology of being told not to panic by.

It occurred to me this morning about 24 minutes ago, if I'm honest with you.

It wasn't the longest run-up I've ever taken to a program opener.

What's the story morning glory, as we call the first hour of the program,

until the protests of my colleagues become unignorable.

The idea that if he says, if Paulus Johnson says, don't panic by,

...