Unlocking your world of creativity. With Mark Stinson, Copyright 2021.

Welcome back friends. I'm Mark Stinson and you've come to our podcast unlocking your world of creativity.

And we're just so fortunate that we've had more than 7,000 listeners now in 22 countries.

And the interviews just keep coming. I think 150 interviews or something like that. We've had the pleasure of doing in our podcast.

And we're just grateful to be able to talk to creative experts and practitioners literally around the world to find out what inspires their creative thinking, how they organize their ideas and most of all how they gain the confidence and the connections to launch their work out into the world.

Today, my virtual travels anyway, take us to London, UK. And my guest is Dennis Morrison. Dennis, welcome to the program.

Mark, thanks so much for inviting me to your show. I can't wait for our conversation.

It's going to be fantastic. And Dennis is a filmmaker and video producer by training and by trade and education.

But now he's really applying that to business storytelling, particularly for entrepreneurs and creative practitioners and small companies.

And we're going to find out today how to apply some of the principles that storytellers and filmmakers use and big brands use to apply those to our own businesses and our own creative practices.

And Dennis, the process that you have is both how to create the story and then how to attract people, you know, and reach people with the story.

And I definitely want to address both of those. But first of all, I guess why don't we start with what you believe the elements of a great business story is.

Elements are really simple. It's like be yourself. Be confident enough to be yourself. Be unashamedly yourself.

So you attract only your ideal audience. I think I'm for too long. Myself included, we've looked at other people and we've tried to follow other people.

And at the same time, if we're not careful, we can start to hide our true self. And I think the key is when telling stories, yes, the structures, there's frameworks that really help.

And I want to get across that anyone can learn the art of storytelling is a craft and a skill that can be learned. But we start of being you.

And then communicating in a way that shows your value. So those who resonate with how you are, how you see the world, how the value you offer comes across are attracted to you.

So they want to buy what you offer. So otherwise often say sell with story. Really it's about how can we use storytelling so people choose to buy what we offer.

Well, that's a real distinction, isn't it? And you know, as you were mentioning the process and method, you were good enough to tell me that you have an offer for the listeners of the audience to maybe start thinking about how that process works. How can we find that?

Yeah, I've created a special link for all of you. It's the audience magnet.com forward slash unlocking your world of creativity. There's a dash between each word unlocking dash your dash world.

Dash of dash creativity. There should be a link in the show notes. So I encourage everyone to go there and grab this. Now what this is is the four types of storytelling with 60 different ways to engage your audience.

That's ever medium you choose. And those of you who choose to take up the special gift, you'll get the opportunity to access our sell with story five day mini course for free.

...