Welcome to Darren Daily on demand, your most trusted resource to help you become better every day.

Here's your success mentor Darren Hardy.

In an era where attention is the new currency, business leaders and success driven individuals

like you understand the paramount importance of focus and mindfulness. You recognize that your attention is the the of your benefit, but for their financial gain.

Imagine social media platforms as an expanse digital real estate market.

Advertisers are the tenants willing to pay top dollar for a prime location right in front of your eyes.

Your prolonged attention allows these platforms to increase their rent that they charge advertisers

thereby skyrocketing their profits. So make no mistake. When we say attention is

currency it's more than a poetic expression it's an equation where your focus

equals revenue. In this digital landscape, you're not the valued customer.

You're the product auctioned off to the highest bidder.

In life, all you have is your time and attention and your Paleolithic emotions don't stand a chance

against these godlike technologies. Here are six levers of digital seduction that they use to manipulate your emotions and hold your attention.

Be warned.

Number one, intermittent reinforcement, the infinite scroll, is like a digital slot machine hooking you to a never-ending loop of unpredictability

that induces you to keep scrolling. And number two, fear of missing out, That FOMO.

Expiring stories and ever updating timelines instills a sense of urgency coercing

you to revisit frequently.

Number three, social validation.

The dopamine hits from the likes and the retweets and the up votes

manipulate you into a perpetual cycle of virtual approval seeking.

Number 4, variable rewards, random notifications act as digital scratch-off tickets, seducing you into an incessant checking

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