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Business Wars Daily

Athletic Wear Brands Battle for Soccer Dominance

Business Wars Daily

Wondery

News, Daily News, Business News, Business

4.6716 Ratings

🗓️ 8 August 2023

⏱️ 5 minutes

🧾️ Download transcript

Summary

Today is Tuesday, August 8, and we're looking at Adidas vs. Nike.

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Transcript

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0:00.0

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1:08.6

The From Wondry, I'm David Brown, and this is Business Wars Daily on this Tuesday, August 8th.

1:11.0

If you're a soccer fan, you're probably having a better-than-average summer. The Women's World Cup has had some exciting upsets. Leonel Messi is now

1:16.5

playing for a team in Miami. This year's summer of soccer is in full swing, and athletic-wear giant

1:22.2

Adidas has some soccer, football news of its own. The company has extended its apparel sponsorship with one of the

1:29.4

most successful soccer clubs in the world, England's Manchester United. The decade-long deal is

1:34.5

worth a record-breaking $1.2 billion. It also secures Adidas's place as the maker of kids. That's

1:41.8

the uniforms to those of us on this side of the Atlantic, and other

1:45.1

athletic apparel for the world's second most valuable soccer team. Forbes values Manchester

1:50.0

United at about $6 billion. The partnership started more than five years ago when United

1:55.8

parted ways with its former kit maker and Adidas rival Nike after that sponsorship deal ended.

2:01.6

The company is also getting attention because its sponsors Messi, whose move to Miami was

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