Athletic Brewing Company founder, Bill Shufelt
BLISTER Podcast
BLISTER
4.8 • 560 Ratings
🗓️ 23 November 2020
⏱️ 48 minutes
🔗️ Recording | Apple Podcasts | RSS
🧾️ Download transcript
Summary
Athletic Brewing Company is a fast-growing brand in an emerging category that is about to blow up: non-alcoholic craft beer. So we talked to Athletic Brewing’s founder about why he started the company; the stigma of not drinking; why “near beer” has been so bad; why there’s such a need for products like this in the outdoors community; Athletic’s brewing process; how he feels about the emerging competition in the space; and more.
TOPICS & TIMES:
- When / why did start thinking about starting Athletic? (2:17)
- Stigmas around not drinking (5:06)
- Stigmas around “N/A” beer (8:31)
- Why didn’t N/A beer take off sooner? (12:45)
- Parallels: N/A beer & the plant-based meat industry (28:17)
- Two For the Trails program (31:02)
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Transcript
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| 0:00.0 | Hey, everybody, welcome back to the Blister podcast. I'm Jonathan Ellsworth, the founder of Blister, |
| 0:07.5 | and you can check out everything we're doing and reviewing over at blisterreview.com. |
| 0:15.0 | Our guest today is Bill Shufelt, who is the founder of Athletic Brewing Company. Now, Athletic is very much not your |
| 0:25.1 | typical brewery, but it is a very fast-growing company and a leader in an emerging category that |
| 0:34.2 | I think is a really important one and is certainly on its way to becoming a pretty big one. |
| 0:41.3 | And so let's just go ahead and get to my conversation with Bill Schufeldt. |
| 0:48.2 | Well, Bill, welcome to the Blister podcast. |
| 0:51.3 | Cool. Thanks, Jonathan. Excited to be here. and thank you for having me on. I appreciate the opportunity. |
| 0:56.0 | And where are you currently? |
| 0:57.0 | I actually am in California. |
| 0:59.0 | So we have breweries on both coasts in Connecticut and California and I'm now California |
| 1:06.0 | full-time, which is an easy proposition in the winter. |
| 1:09.0 | Say a bit more specifically. |
| 1:10.0 | So with the two breweries, talk about their specific locations? |
| 1:13.9 | So our original breweries in Stratford, Connecticut, right down the street from two roads, |
| 1:18.5 | and then our new breweries in San Diego, California. |
| 1:22.3 | Okay. |
| 1:22.8 | So you're not currently suffering. |
| 1:24.7 | Yeah. |
| 1:25.1 | It's a great time to be headed west, you could say. |
| 1:28.9 | Well, I have really been looking forward to this conversation for quite a while. And to get us |
| 1:33.7 | started, I think we'll just go with what is the athletic brewing company? Yeah. So the words |
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