Hey everybody, welcome back to Gear 30 on the Blister Podcast Network.

I'm Jonathan Ellsworth, and you can check out everything.

We're doing and reviewing over at blisterreview.com.

So as a gear manufacturer, how do you balance the specific needs of world-class athletes

with those of average skiers and riders?

At our last blister summit, we asked exactly this question at a panel session titled

Athletes and Product Design.

And we had way in on this topic, K2 Athlete McKenna Peterson, Solomon skier Drew Peterson,

Moment Skies Athlete and Ski Builder Tyler Curl, and K2 engineer Jed Yizer to discuss the product development process

and the roles that athletes, designers, and product managers play. We had them discuss the weirdest

prototypes they've tried and what evolutionary versus revolutionary changes we ought to expect in the future,

which discontinued products they'd like to bring back, and more. This was a really interesting

conversation that I think pulls back the curtain on the evolving relationships of athletes to product designers, and there is a lot

to be learned in this conversation. Furthermore, if you're into different athletes and product

designers coming together from various companies and chopping it up on some of these broader issues in

snow sports, well, then you might want to come to our next Blister Summit.

And we will include a link in the show notes of this episode to get all the information

for our upcoming Blister Summit, 2024, including the registration link.

And if you'd like to watch this particular conversation

and all of the videos of our Blister Summits and the brand

lineups from Blister Summit 2023, well, then you can do so over on our Blister Summets and the brand lineups from Blister Summit 2023.

Well, then you can do so over on our Blister YouTube channel, and we will include a link to that

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