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Pop culture is something that touches everyone.

It's how we fill our leisure time and how we enjoy ourselves, particularly when you're talking about the famous people in big personalities and entertainment in tech.

There tends to be a need to sensationalize, but what I enjoy is explaining to people how the things that they love get made

come to be and how people make money off of it.

I'm Lucas Shaw and I cover the business of prop culture for Bloomberg.

My job is to uncover how entertainment is changing and

explain what that means for you, because context changes everything.

You can't always get what you want.

Long-term capital appreciation and income.

If you think that's all investors actually want,

you're kidding yourself.

As it turns out, investors want a lot of things, many of which have nothing

whatsoever to do with money.

I'm Barry Rittelts and on today's edition of At the Money, we're going to discuss what investors really want.

To help us unpack this and what it means for your portfolio,

...