At The Money: Building an ETF

Masters in Business

Bloomberg

Business, Investing, Entrepreneurship

4.4 • 2.2K Ratings

🗓️ 28 January 2026

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever had a great investment strategy and thought to yourself, “Hey, this is really good! It should be an ETF!” It is much easier than it used to be to create a strategy and put it into an ETF wrapper.

Wes Gray is founder and CEO of ETF architect. He helps managers turn strategies into ETFs by providing turnkey, white label platforms to handle all of the complex and expensive office operations.

Each week, “At the Money” discusses an important topic in money management. From portfolio construction to taxes and cutting down on fees, join Barry Ritholtz to learn the best ways to put your money to work.

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Transcript

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0:00.0	I'm Hannah Frye and I'm on a mission to find out about a mysterious day called Q Day,
0:06.3	which experts think could be the moment our most precious encrypted data is suddenly at risk.
0:12.7	Learn more later in the podcast.
0:17.3	Bloomberg Audio Studios Podcasts Radio News
0:22.2	You're so beautiful
0:27.1	with an edge of charming
0:30.5	I'm so careful
0:32.8	when I'm in your arms
0:37.0	because you're working building a mystery mutual funds. Mutual funds. Mutual funds, trust, and E put together,
0:38.3	are put together, or fund manager that has a really good idea? Have you thought about launching a fund to employ that idea? I'm Barry Rittaltz, and on today's edition of At the Money, we're going to discuss how to build your own exchange traded fund or
1:13.5	ETF.
1:14.5	To help us unpack all of this and what it means for your portfolio, let's bring in West
1:19.5	Gray of ETF Architect.
1:22.0	He helps managers turn strategies into ETFs by providing turnkey white label platforms that handle legal compliance,
1:31.5	operations, portfolio management, allowing sponsors to focus on the idea and distribution.
1:40.4	And Wes also runs the Alpha Architect Shop as well.
1:44.0	Full disclosure, Wes Gray and ETF architect. and Wes also runs the Alpha Architect Shop as well.
1:50.8	Full disclosure, Wes Gray and ETF architect are helping my firm, Rittalt's Wealth Management, launch a new ETF later this year.
1:56.0	So, Wes, let's start with the basics.
1:59.0	If I'm someone with a novel strategy and a good idea for a ticker,
2:03.6	what are the elements that determine whether or not this ETF launches or whether it just dies on the vine?
2:11.2	Well, I think it's going to come down to low fees, capital, and passion.
	...

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