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Marketplace Tech

At CES, a look down the long road ahead for automotive tech

Marketplace Tech

Marketplace

News, Technology

4.5 β€’ 1.3K Ratings

πŸ—“οΈ 10 January 2024

⏱️ 9 minutes

🧾️ Download transcript

Summary

CES is many things β€” including a gadget fest and a glimpse into the kind of technology we might be using a month or a decade from now. CES also hosts one of the biggest auto shows on the planet, which is why it’s worth noting that General Motors, Ford and Chrysler aren’t here this year. The United Auto Workers strike ended just a few months ago. General Motors, specifically, is still regrouping after the implosion of its robotaxi startup Cruise. Meanwhile, Tesla’s Autopilot driver assistance is under pressure from regulators. The idea of reaching fully autonomous driving β€” what’s known as Level 5 in the tech sector β€” is starting to feel out of reach. And maybe that’s OK.

Marketplace’s Lily Jamali spoke to Trevor Curwin, director of strategic partnerships at Sheeva.AI, an automotive payments company, from the CES floor about the troubles and outlook for the auto industry’s tech ambitions.

Transcript

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0:00.0

An automotive vibe check from the floor of CES.

0:05.8

From American public media,

0:07.4

this is Marketplace Tech, I'm Lily Dramale. The Consumer Electronics Show here in Las Vegas is many things.

0:23.6

It is perhaps best known as a gadget fest, a glimpse into the kind of technology we might be

0:28.8

using a month from now or even a decade from now.

0:32.4

That applies to vehicles too. Here at CES you will find

0:35.8

one of the biggest auto shows on the planet, which is why it's worth noting that the

0:41.0

big three US automakers aren't here this year.

0:44.7

The United Auto Workers Strike ended just a few months ago.

0:48.1

GM specifically is still regrouping after the implosion of its robot taxi startup crews.

0:54.0

Meanwhile, Tesla's autopilot driver assistance is under pressure from regulators.

0:59.0

The idea of reaching fully autonomous driving, what's known as level five in tech, is starting

1:05.2

to feel out of reach, and maybe that's okay?

1:09.6

I ask that of Trevor Kerwin, director of strategic partnerships at Shiva. AI, an automotive

1:15.6

payments company.

1:17.4

Where we are now, when we say level 5 autonomy, that you can go to sleep in the back seat and

1:22.0

you don't have to worry about the car getting

1:23.7

somewhere.

1:24.7

Where we are right now, depending on who you ask, we're either somewhere between level zero

1:28.6

and level two, depending on the car.

1:31.8

So miles away from level one. We have a long way to go and I think the question that

1:37.1

needs to be asked about that is how much autonomy is enough for us here

...

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