Assets and Liabilities

The Cardone Zone

Grant Cardone

Careers, Business, 025610

4.8 • 4K Ratings

🗓️ 1 October 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Cardone Zone, Grant Cardone explores the concepts of assets and liabilities—powerful drivers that shift depending on the relationships and contexts in which they are applied.

Grant digs deep into the distinction between intentional and unintentional liabilities. An intentional liability reflects the character of the individual behind it—it shows foresight, purpose. By contrast, unintentional liabilities reveal carelessness, lack of awareness, and ultimately a loss of control, making them far more dangerous.

Another key discussion is about diversification in your job. Adding value where you already are is the smartest way to increase income and opportunity. Becoming an asset in your existing role—taking on more responsibility, finding creative solutions, and producing measurable results—creates leverage and long-term wealth. While diversification is powerful inside your workplace, simply getting a second job outside your main work divides your efforts, just as investment diversification often dilutes your returns. The goal is to concentrate, not scatter, your energy and resources.

At the end of the day, building wealth and influence requires clarity about which choices move you forward and which hold you back. Assets create strength; liabilities drain it—unless they are intentional, disciplined, and strategically managed.

Stay connected with Grant on all social platforms, catch The Cardone Zone on SiriusXM, and visit 10XStudios.com for more content and resources.

Transcript

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0:00.0	Hey, welcome to the Cardone Zone, my newest podcast where every week I'll bring to you a new celebrity, artist, athletes, some of the top people in their field, CEOs from around the world, running the world to give you their insights, their knowledge, and their breakthroughs.
0:15.1	Look, these people came from nothing just like I did. So get ready with Uncle G. You're in for the ride of your life where we're going to 10x everything you thinks, the way you work, the way you act, and the way you roll every single day. Make sure you subscribe and comment. Love to see what you're talking about and get ready for today's show.
0:34.1	Apologies in advance. I know I'm going to upset you or some people with how I think about
0:40.0	relationships as assets and liabilities. This is going to be brutal. The thing is I've tried
0:45.9	so hard to be everybody's friend when I was a kid that I ended up not being my own friend
0:50.8	or even liking myself. I sold myself out trying to be popular and I became a liability
0:55.8	to myself and others. You need to look at the people in your life, your friends, your family,
1:00.4	your relatives, your colleagues, your partners, anyone you spend time with, the people you
1:04.2	collaborate with as assets or liabilities. I've collaborated with people in order to help them,
1:10.2	put people on my stages. They blew up and became famous because I've collaborated with people in order to help them, put people on my stages. They blew up and became
1:13.2	famous because I've helped them get a bunch of attention. And the next thing you know, they'll post
1:18.3	something on social media and I watch them ignore it because they don't want to make time or because
1:23.3	it might make them look bad or now they're collaborating with Grant or they might look like Grant's boy. See, that person is not an asset. Their liability. Your money is going to be attached to the people in your life. There's no way around this truth. If you have good people around, you've got a better chance of creating wealth. If you have bad people, liabilities around you, the opposite is true. You'll end up buying stuff you don't need,
1:45.4	trying to please people you don't know, don't love, don't care about, and who will drag you down
1:50.3	to places you don't want to go to. We're talking about relationships. They're either assets or
1:55.6	their liabilities. The people are either productive or nonproductive. It's black or it's white.
2:01.6	The people in your life are either a liability or an asset.
2:05.0	This is where you're ultimately going to get your big money from.
2:08.4	So if you've got to get this relationship thing right, the people in your life, they're
2:12.8	either assets or their liabilities.
2:15.2	And they could have been an asset last week and a liability this week.
2:19.1	Now, some friends will tell you that you're fine, even when you're not fine. These are either people
	...

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