This is the Gary V. Audio Experience.

Everybody, it's Gary Vay, nerd chuk, and this is episode 287 of the Ask Gary V. Show.

I'm very, very excited for this episode.

Not only is this gentleman, my neighbor in two separate locations, but more importantly,

he's somebody who I've admired from afar pretty much as soon as I started realizing there

was business content in the world.

And then he embarked on a book that came out recently that went very deep into the

world of advertising and the stuff I was doing with VaynerMedia.

And then Beth Comstock, the former CMO of an then former chair, you know, one of the great

big executives in the corporate world, somebody I admire very much, texted me one day and

said, hey, I want you to speak to Ken Oletta, he's writing a new book about the industry,

and literally it was a massive highlight for me.

And so, sir, thank you so much for being on the show.

And so let's do this because I think the amazing part of this show and the audiences, the

dynamics of how many different kinds of demos watch the show.

I'd love to get, before we get into the new book, I'd love to get, uh,

a two minute, three minute, you know, bio, tell us about your career because I've been

watching a bunch of documentaries and you keep popping up, which makes me laugh.

And you look the same, just like black hair instead of gray hair, but the same face.

I started, I had a graduate to Grand Political Science and thought I'd work in government

or something like that.

And I went to work for a guy named Howard Samuels who was, who invented baggies in the

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