This is the Gary V. Audio Experience.

Hey everybody, this is the Ask Gary V. Show and I don't even know why I did that intro.

I think that's my old Wine Library TV intro mixed in with the Ask Gary V. Show.

But getting right into it, I've been really looking forward to this episode because one of

the first people I met, you know, it's funny. One of the first people I ever met when I started

of Intermedia was Michael and he was the ratest, sweetest dude and it was in a scenario

where there was a lot of agencies and I was like, oh, this is going to be a great industry.

It's a lot of like co-competitive vibes, right? There's abundance for everyone and if it's

all rad dudes like this is going to be awesome and then what ended up happening was over

the last eight or nine years, I'm not sure I've met anybody as sweet and awesome as Michael.

Michael, watch television or who you are and then of course all of you are going to recognize

very quickly why we are buddies because you'll see the name of the book and I'm sure it's

a word that you guys are very familiar with.

Yeah, so Michael Ventura, founder and CEO of Subrosa, I've been running this company for 16 years now.

How everybody Subrosa is. Subrosa's strategy and design practice. We basically go into big

organizations and help them fix problems, help them figure out what's wrong inside. How

do we get culture realigned? How do we get products realigned and how do we get you back

out into the world doing what you do?

And as an agency or a company just because I want to frame it up for everybody, was the

output like strategy decks or would you actually make things as well?

So yeah, half the business is we make decks. Usually that's when consultants dip, right?

They'll make the deck and then they'll leave. But that's the other half of our business

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