This is 99% invisible. I'm Roman Mars.

Roman, what prescription drugs do you take? I don't... Do you take your Navax? This is Sean Cole, everybody. He's an old friend of mine, a friend of the show. Or extensor? Do you take extensor? I don't think I want to discuss, you know, like... Or Ziaflex? What is going on? Ask your doctor. Ask your doctor about Ex-Demvy. Ask your doctor about an explanaut.

Ask about Rapatha.

Ask about new call. What is going on? Ask your doctor. Ask your doctor about Ex-Demvy.

Ask your doctor about Naxplanade. Ask about Rapatha.

Ask about Nukala.

Ask your doctor about Kaplata.

Help see more of the light inside on me.

Okay, Sean, why are we talking about this?

So the reason I'm sitting here with you today can pretty much be boiled down to the Seinfeldian question,

what is the deal with pharmaceutical brand names?

It's like watching TV in the middle of the day

can make you feel like you've had a partial stroke

that scrambled half the words on the screen,

which is ironic considering that that's probably what some of the drugs they're advertising are supposed to prevent. Once monthly Ebglis is a treatment that can be used with or without topicals. DuPixen can help you stay ahead of excellence. Inreza. Femzelexelix. Cobenfi. Frisique. Capelida. Caponuva. Jardians. Maybe we don't need a pill for everything. You can say that again, Kenan Thompson. Well, for managing weight, there's Wagovi. It's funny that Keenan did a real pharmaceutical ad, given that he was also in this Saturday Night Live sketch about a fake hormone supplement for women. There's a new drug for gals over for... It's called the J.J.

I think it's for Jurted.

Whatever, just dance.

So we all laugh about these drugs, but the question becomes, why do they all sound like Star Trek villains?

Is that by design? Is it necessary for some reason? Is it simply wrongheaded on the part of the marketers?

I mean, those are a lot of questions, but do you have some answers for those questions?

Yes, I got to the bottom of it.

And I'll just say, underneath the noisiness of the names is not just a logic that you'd never guess is in operation.

...